Your partner in sports events & e-sports excellence
MAX Sports is a multi-division sports company specialising in cricket development, sports event management and sports retail — committed to promoting sports at all levels through professional training, competitive events and high-quality sports products.
Built on elite cricket & proven management
MAX Sports is a UAE enterprise registered in the strategic SPC Free Zone in Sharjah. At the helm is Zaheer Maqsood, a renowned former UAE National Cricketer whose expertise is rooted in athletic performance and competition, combined with years of arranging corporate events and tournaments across the UAE.
This multi-faceted background gives MAX Sports unique leadership — blending extensive sports knowledge with strategic management insight to deliver high-standard sports services from grassroots to corporate level.
Zaheer Maqsood
Founder & CEO, MAX Sports
To empower athletes and sports enthusiasts of all levels with access to a diverse, high-quality selection of sportswear and equipment — fostering a healthier, more active lifestyle and becoming a comprehensive hub for sports and e-sports services, from data insights to event execution.
To build a leading sports retail and services platform offering an extensive product range, competitive pricing, a seamless experience, specialised services and exceptional customer care — backed by efficient, reliable fulfilment.
Core activities
Events Organising
Planning and executing sports events, from local tournaments to large corporate competitions.
Cricket Development
Professional coaching and structured programs that build skilled, confident cricketers.
Sports Trading & Sales
Direct sales of cricket gear, kits, apparel and multi-sport equipment.
E-sports Data & Analytics
Performance metrics and strategic insights for teams, players and organisations.
Digital Marketing
SEO, social media and content solutions for sports brands, athletes and events.
Sports Events Marketing
Campaigns that drive attendance and enhance brand visibility.
Our competitive advantage
- Experienced Leadership — insider perspective and a strong network from CEO Zaheer Maqsood.
- Diversified Portfolio — retail, events, e-sports and marketing under one roof.
- Strategic Location — SPC Free Zone advantages in Sharjah, UAE.
- One-Stop Shop — a comprehensive offering with a specialised cricket focus.
- Customer-Centric — emphasis on exceptional service and satisfaction.
Proven with the UAE’s leading organisations
High-level corporate sports events delivered with world-class organisation and seamless execution.
Let’s build something together
Academy enrolment, event management or sports equipment — the MAX Sports team is ready to help.